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Find Out More About The Middleman Business

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The Middleman Business—a modern spin on high-ticket affiliate marketing. It’s about strategically placing yourself between demand and supply, making the connection, and earning big for doing so.

You don’t need to create a product, hire a team, or invest in inventory.

You just need to understand how to make valuable connections. In this book, you'll learn how to build a business where your main role is to introduce the right person to the right solution—and get paid handsomely for it.

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Everything Is a Middleman Business

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Think about this:

  • Uber connects riders with drivers—it doesn’t own cars.

  • Airbnb connects travelers with hosts—it doesn’t own property.

  • Nerdwallet connects people with financial products—it doesn’t issue credit cards or loans.

  • Expedia, Hotels.com, Booking.com—none of them own hotels, yet they make billions.

  • Apple connects users to apps and media—charging a cut via the App Store.

  • Amazon connects buyers with products—many of which are sold by third parties.

Each one is a middleman business. They own attention, not assets. They provide access, not ownership.

Your goal is to follow this same model, on a scale that works for you.

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These aren’t companies with warehouses.

They’re brands built on connections. The core of your business: automated, scalable, and focused on helping others.

  • Nerdwallet earns millions by ranking high on Google and helping users choose credit cards, insurance, loans, and more. Every recommendation is a middleman referral.

  • The Points Guy makes seven figures per year helping travelers optimize credit card rewards. It’s all affiliate income.

  • YouTubers & bloggers reviewing tech gear, online courses, or luxury services earn $500+ per sale by connecting the right audience with the right product.

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Real-World Examples

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    1. Pick a niche you understand or want to learn deeply.

    1. Find premium affiliate offers in that niche.

    1. Build a content hub (blog, YouTube, newsletter).

    1. Create value-driven content that attracts ideal buyers.

    1. Set up your funnel and track conversions.

    1. Scale through SEO, ads, email marketing, and partnerships.

You don’t need to be famous. You just need to be useful and strategic. You don’t need to invent the next Uber. You just need to understand how Uber thinks.

The internet is full of people actively searching for solutions. Your job is to step in as the helpful connector. The one who says: “Hey, I found exactly what you need.”

That’s the Middleman Business. That’s how you get paid. Let’s build YOUR Middleman Business.

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Getting Started With Your Middleman Business